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Coredownloadz Forum » Web developments and Ecommerce » SEO tips and tricks » Search Engine Strategies
Search Engine Strategies
guitarmantraDate: Thursday, 2009-06-04, 4:23 AM | Message # 1
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Search Engine Strategies

The most important and inexpensive strategy is get your website rank high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads) is discussed here. Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines, but to leave them abundant clues as to what your webpage is about.
Here are the steps:

1. Write a Page Title:

Write a descriptive title for each page of 5 to 8 words. Remove as many "filler" words from the title, such as "the," "and," etc. This page title will appear hyperlinked on the search engines when your page is found. Entice searchers to click on the title by making it a bit provocative. Place this at the top of the webpage between the <HEAD></HEAD> tags, in this format: <TITLE>Web Marketing Checklist -- 32 Ways to Promote Your Website</TITLE>. (It also shows on the blue bar at the top of your web browser.)

Plan to use some descriptive keywords along with your business name on your home page. If you specialize in silver bullets and that's what people will be searching for, don't just use your company name "Acme Ammunition, Inc." use "Silver and Platinum Bullets -- Acme Ammunition, Inc." The words people are most likely to search on should appear first in the title (called "keyword prominence"). Remember, this title is nearly your entire identity on the search engines. The more people see that interests them in the blue hyperlinked words on the search engine, the more likely they are to click on the link.

2. Write a Description and Keyword META Tag.:
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guitarmantraDate: Thursday, 2009-06-04, 4:25 AM | Message # 2
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2. Write a Description and Keyword META Tag:

The description should be a sentence or two describing the content of the webpage, using the main keywords and keyphrases on this page. If you include keywords that aren't used on the webpage, you could hurt yourself. Place the Description META Tag at the top of the webpage, between the <HEAD></HEAD> tags, in this format: Some search engines include this description below your hyperlinked title.

Code
<META NAME="DESCRIPTION" CONTENT="Increase visitor hits, attract traffic through submitting URLs, META tags, news releases, banner ads, and reciprocal links">.

Quote
Your maximum number of characters should be about 255; just be aware that only the first 60 or so are visible on Google, though more may be indexed.


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