6:49 AM TDK Trans-it Edge USB sticks- are sexy and fashionable |
TDK has introduced fashionable USB sticks.Charles Wood of Worrell Design says TDK Trans-it Edge makes other USB sticks look like fashion rejects. Given that storage devices are seen as a impulse purchase, the packaging was as important as the drive itself. With this in mind he designed the packaging simultaneously with the drive. ![]() His approach was to look at the product for what it was, a storage device that preserves and protects data. The design was driven by those two words; preservation and protection. To achieve the look of preservation he gave a timeless, high end quality to the design with choice raw materials by using brushed metal. He then wrapped that metal around the softer interior, providing protection. There’s a blue LED to indicate when the Trans-it-Edge is plugged in and if you think esoterically - that evokes a sense of calmness. ![]() ![]() ![]() ![]() ![]() |
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